About Harcourts Auctions

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Discover the Auction Advantage!

Properties listed for auction get a staggering 600% more views and attract serious buyers that generate over 51% more showings than traditional listings. More interest means more competition, leading to better results than conventional listings.

Don’t miss out on this powerful marketing strategy to showcase your property to a wider audience!

At Harcourts, a successful auction is more than just a sale; it’s a celebration of your property’s true market value!

Whether you’re selling your family home or an investment property, our expert auctioneers and agents are here to ensure you achieve the best possible result.

We make it possible.

Unlock the Full Potential of Your Property with Harcourts Auctions

Our Commitment. Your Success.
Harcourts Auctions is a successful alternative to traditional selling. We promise a 6 week process that reveals your property’s true market value. Our approach is designed to attract serious, qualified buyers and create competitive bidding, ensuring you achieve the highest possible price in the shortest time.

Why Choose Harcourts Auctions?
1. Proven Success
Our auction method has a track record of success: over 88% of properties marketed through our auction sales method are sold before or on the day of the auction, with more than 93% receiving written offers during the initial auction phase.
2. Transparent Process
We believe in transparency. Our six-week auction campaign includes two weeks of preparation and four weeks of active marketing. During the final week, we host an online auction, ensuring that all interested buyers have the opportunity to participate. ​
3. Qualified Buyers
We pre-qualify buyers to ensure that only serious, financially capable individuals bid on your property. This approach maximizes the amount you receive and reduces your property’s time on the market. ​
4. Control and Flexibility
You set the reserve price and can accept offers before the auction. If bidding doesn’t reach your minimum, you’re under no obligation to sell, so you have nothing to lose.

The Auction Process: A Three-Phase Approach
Phase 1: Marketing and Buyer Engagement
We utilize a comprehensive marketing strategy to attract a wide pool of potential buyers. This includes professional photography, online listings, and open houses. ​
Phase 2: Auction Day
On auction day, we host a live, online auction. Buyers place their bids in real-time, creating a competitive environment that can drive the sale price up. ​
Phase 3: Post-Auction Negotiation
If your property doesn’t sell on auction day, we continue negotiations with interested parties to do our best to secure a sale.

Our Fees. Your Peace of Mind.
Our auction fees are included in the agent commission of 7.5% plus VAT, (slightly above the standard 5% for a traditional sale but much more marketing and we use the service of our company agents & auctioneers, which is paid by the buyer, payable only upon the successful registration of your property. An administration fee of R1,500 is payable upfront by the seller.

Ready to Take the Next Step?
Contact Mark at +27 82 579 0455 to discuss or learn more about the Harcourts Auctions process. Let us help you unlock the full potential of your property.