Advice To Property Sellers

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Property Seller Guide: How to Make Informed Decisions
Selling your property is a big decision that requires careful planning, smart strategy, and the right professional guidance. Understanding property mandates and choosing the right agent are two of the most important steps in achieving a smooth, successful sale.

Understanding Property Mandates
1. Sole Mandate
A sole mandate means you appoint one agent exclusively to market and sell your property. This ensures focused marketing, clear accountability, and a streamlined process.With a sole mandate, I dedicate my full attention to your property, using a tailored marketing plan that includes photography, video, drone visuals, and strategic exposure across all platforms.

2. Dual or Shared Mandate
A dual mandate allows two or more agencies to market your home. However, this can divide effort and reduce commitment since agents may hesitate to invest fully if another sells the property first.If I’m appointed as your sole mandate agent, I’m happy to collaborate with other agents who have pre-qualified buyers — ensuring your property still reaches every potential buyer while maintaining full control and professional presentation.

3. Open Mandate
An open mandate allows any agent to sell your property. While it may sound appealing, it often leads to poor coordination, inconsistent marketing, and potential double-commission risks. Properties under open mandates also tend to stay on the market longer due to lack of focus and accountability.

The Role of the Listing Agent
Your listing agent is responsible for presenting your property professionally — from providing an accurate Comparative Market Analysis (CMA) to preparing quality photos, videos, and marketing materials.
In a collaborative environment, all agents in the same agency can bring potential buyers, but your listing agent remains your main point of contact, ensuring consistency and control throughout the process.

Why a Sole Mandate Works Best
A sole mandate delivers:

• Focused marketing and dedicated effort
• Better coordination and security
• Consistent communication and fewer delays
• A controlled, professional process that protects your interests

When you appoint me under a sole mandate, I also welcome cooperation with other agents who have qualified buyers, giving you the best of both worlds: exclusive service with extended reach.

Choosing the Right Agent
The right agent can make or break your sale. Look for someone with proven experience, local market knowledge, and strong negotiation skills.
When interviewing agents, ask about their recent sales, marketing strategies, and success rate. Personal relationships matter, but expertise and results matter more.

Understanding A Comparative Market Analysis (CMA)
A CMA compares similar properties that are currently on the market, recently sold, or withdrawn, helping you determine the correct asking price.
Some sellers ask multiple agents for CMAs to get an average value. However, as your dedicated agent, I can arrange for professional input from other agents — saving you the hassle of scheduling multiple appointments.
Once priced correctly, your property will be marketed on major portals, social media, and through targeted campaigns. Hosting show days can also increase visibility and attract serious buyers.

Private Sale vs. Professional Agent
Selling privately or using a low-fee agency might seem cost-effective, but it often leads to:

• Incorrect pricing and longer selling times
• Limited marketing exposure
• Legal risks from poorly drafted contracts
• Missed opportunities due to a lack of negotiation expertise

Buyers are often more comfortable discussing feedback and making offers through an agent, ensuring honest communication and smoother negotiations.
Private sellers also tend to rely on attorneys to draft contracts, but overly complex clauses can discourage buyers. A professional agent handles all the documentation clearly and efficiently, protecting both parties and maintaining buyer confidence.

Top Tips for Selling Your Property

• Price to Sell: Set a realistic asking price based on market data.
• Choose the Right Agent: Experience and reputation are key.
• Present Well: Declutter, clean, and brighten up your home before viewings.
• Fix Issues: Repair any plumbing, electrical, or structural problems.
• Be Flexible: Consider offers within ±7% of your asking price — this is typically where successful negotiations happen.

Preparing for Viewings
Make a great first impression by:

• Decluttering: Create space and flow.
• Brightening Up: Use good lighting and clean windows.
• Deep Cleaning: Pay attention to kitchens and bathrooms.
• Tidying Up Outdoors: Keep gardens and garages neat and inviting.

Conclusion
Selling your property doesn’t have to be complicated. By understanding mandates, pricing correctly, and working with the right agent, you can achieve a quicker sale and the best possible price.
Let’s make your selling experience smooth, informed, and successful.Contact Mark at +27 82 579 0455 for expert advice and a professional property valuation today.